If you’re not sure where to start, look to other brands that are similar to yours or where you want your brand’s direction to go. With these notes, you’ll have a sense of direction when pulling your moodboard visuals. A general creative direction: fun, minimal, vintage, modern, etc.Words you want to associate with people’s experience of your brand.A feeling you want to get when you look at your moodboard.Jot down on a piece of paper the following things: You want to start with some focus lest your moodboard look like a tornado dressed it this morning. First, start by brainstorming a theme or concept. Let’s get into the key steps you must take to build out a moodboard from scratch! 1. No matter if someone finds you on social, or your website, or in-person via ZOOM or events, that’s the power of a brand-360 and conveying those brand values through your visual communications.” So, how do I make a great moodboard? Says Lieu, a moodboard is “an integral resource to refer back to as you DIY, or work with your growing team to convey your brand to your photographer, designer, or for partnerships/sponsors. Think of it as the first step toward your brand guidelines!Ī good moodboard can be used to direct the look and feel of your: It can help guide ongoing design decisions and even inspire future business decisions.Īccording to Christine Lieu, a graphic designer and the host of the Brand Party podcast, a moodboard “really helps to establish cohesive look and feel overall.” Why do I need a moodboard?Ī good moodboard expresses your brand visually. How can you convey the perfect blend of sophisticated meets adventurous meets hardworking professional?Ī moodboard is a collage of colors, fonts, and images that describes your brand’s look and feel in a way that words can’t on their own.
Or maybe you’re rebranding for a new launch.Įither way, you probably need some creative inspiration to help guide you.